Updated: Mar 3
The first thing they teach you in Marketing 101 is to be consistent. People like to see brands that are reliable, predictable, and committed. Make sure you post with the same frequency, voice, and aesthetic. Be sure you create content around what your customers want to see, and hear, and BUY. Sell, Sell, SELL!
I'm being 100% honest right now when I tell you I struggle to market for Eirthie, especially on social media. I strongly dislike being all up in your face. Buy this thing, give me your money, and thanks have a nice day.
I just don't like posting content for the sake of posting because I know I'm supposed to for the sake of selling.
It's just not me. It's not what I want Eirthie's family to be built on.
Eirthie is built on my love of the world - my love of nature, beauty, self-expression, creativity, and personal growth. I love doing what I do. And I want to share from that place - The place of love. They don't teach you that in Marketing 101. How do you follow the marketing rules for success and be a human being in the year 2021 at the same time?
You leave the paradigm and you make your own way.
This past month and a half of my life have been a whirlwind of work, overwhelm, transitioning, success, failure, joy, frustration and so so much more. To sum it up in one word, it's just been life. I've been successful in cultivating my own work online that it became a little bit too much these past few months. It hit me back in January that I don't have time to create inauthentic content for Eirthie, just for the sake of following the "rules". It's exhausting and soul-sucking. Eirthie is supposed to fill my soul.
So I didn't create or post anything, and I wrestled with that all the time.
Here's a quick look into my brain over the past month and a half in regards to social media:
"I should post something. Everyone is going to stop following me. What should I post about? I haven't made any jewelry. I don't feel inspired. I don't have photos. Ug, I need better photos. I just got my new lightbox and I'm not even using it. I'm wasting it. I don't have the energy or desire to take photos. People are going to think I just quit. What if they think I'm a failure? Maybe I should just tell everyone the truth. I've been really busy and I've needed any free time to just breathe and relax. Will they understand? Does anyone even notice that I'm not posting? No one cares anyway. I'm losing all the momentum I built up! When will I be ready to post again?"
Ah yes, the good ole' voice of insecurity. I'm sure you're familiar. I feel particularly attached to Eirthie. It is 100% an extension of who I am, so it's hard not to view Eirthie's success as a reflection of my own value. So it's been a journey to accept that I can't do it all sometimes and to acknowledge that this doesn't mean I'm failing. It means I'm human.
I'm giving you this insight into the real and raw moments in my head because I actually think it's really important to normalize our own humanity. In no way, shape, or form have my insecurities disappeared - even after all of my own personal healing work, coaching, therapy, and the like. I have fully acknowledged that insecurities are a (bright!) shining light into the soul, in particular, the areas that you're growing. The voice of insecurity is not a bad thing. It's a guide. And just because I have insecurities does not mean that I am any less capable of achieving ALL of my goals. Both can exist at the same time.
So I've felt, wrestled with, acknowledged, and accepted these insecurities over the past month and a half. I chose to give myself a break and to respond to myself with kindness and compassion anyways. I chose to rewrite the outdated beliefs with new ones. I have a day job that I really love. I have reasons to wake up every day and try. I have dreams and passions. I have people who really care about me. Most importantly, I care about myself. I think I'm doing OK.
And, I care about you, social media follower reading this. That's why I'm posting this blog. I desire to share what's been going on, and it's coming straight from my heart. I'm still here and only with pure authentic content. Soul-food.
So even though Eirthie took an unannounced 2-month sabbatical, there are SO many fun things coming (think April or May). I'm not going to be following the "rules" when it comes to posting on Social Media. I'm just going to follow my heart.
Thanks for loving Eirthie through it all anyways 💗